AIR NOSTRUM AS COMMUNICATION AND PROMOTION SUPPORT

Air Nostrum, as airline company is a suitable support of communication and therefore facilitates the hiring of advertising supports for the insertion of logos or marks in the accessory elements, fungible or consumable, of normal and ordinary use from the inside  of its airships, in the passages to cover by the totality of the fleet of the company, 61 airplanes.

 

The use of the interiors of the airplanes as advertising support allows to catch the attention of the objective public during an average time of one hour.

The public is an observer whose attention is focussed in everything that surrounds them during the flight and that therefore, is going to receive the information with a very superior intensity to those offered by any other advertising or promotional support.

 

The other great advantage of this support is that the objective public is perfectly defined and, therefore, the communication can be adapted to the receiver.

More than a 62% of the passengers who use the Air Nostrum network belong to the upper-middle class, travelling both for business or tourism. This is a population segment in which it is difficult to catch the attention by conventional mass media and that constitutes a first line potential as a customer of offered products and services. The index or repercussion derivative from the objective public opinion is, in addition, much more high, as much by its social position as by the multiplicity of contacts that they normally establish inside and outside their segment.  

 

The available supports for the publicity insertion are those detailed below:  

Additionally to the insertion of logos, the Company offers to the advertiser the possibility of distributing graphical material to the passengers in all the flights operated by Air Nostrum